AI-Powered Marketing

Your Prompt Playbook for Website Copy, Emails & Social Media

A guide for small business owners and solopreneurs.

Introduction

Your New Junior Copywriter

You know you need great marketing copy to grow your business. You also know you don't have an extra 20 hours a week to write it. This playbook solves that problem.

Think of Artificial Intelligence as your new, tireless junior copywriter. It never needs coffee, and it can draft website pages, emails, and a month's worth of social media posts before you finish your first cup.

This guide is not about complex technology. It is a playbook of copy-and-paste prompts designed to get 80% of your marketing writing done in 20% of the time.

The Golden Rule: You are the Editor-in-Chief. AI creates the first draft. Your expertise, your voice, and your final polish are what will make it shine. Use these prompts to generate solid foundations, then refine them to make them your own.

Chapter 1: The Foundation

Your Master Brand Voice Prompt

This is the most important page in the entire playbook. To get high-quality, relevant copy from AI, you must first teach it who you are. Do this once, do it well, and your results will improve tenfold.

Your Task: Complete the template below. Save it somewhere accessible. You will copy and paste this entire "Master Prompt" at the beginning of almost every prompt you use in this guide.

[START OF BRAND PROFILE] 1. My Business & Offerings: - Business Name: [Your Business Name] - What We Do/Sell: [Be specific. Example: "We are an online bakery specializing in gluten-free, small-batch cookies..."] - Key Products/Services: [List your main 1-3 offerings...] 2. My Target Audience: - Who They Are: [Describe your ideal customer. Example: "Health-conscious parents (ages 30-45)..."] - Their Core Problem/Pain Point: [What problem are you solving? Example: "They struggle to find desserts that are both genuinely tasty and safe..."] 3. My Brand Mission & Values: - Our Mission: [What is your ultimate goal? Example: "To make life's celebrations sweeter..."] - Our Core Values: [List 3-5 values. Example: "1. Quality First, 2. Community Focus..."] 4. Our Tone of Voice: - Describe the Tone: [Use 3-5 descriptive words. Example: "Warm, encouraging, joyful..."] - Write Like This: [Provide a short example of your ideal writing style...] - Do NOT Write Like This: [Provide an example of what to avoid...] [END OF BRAND PROFILE]

Chapter 2: Website Copy

Play 1: Homepage Headline, Sub-headline & CTA

Goal: To tell visitors in 5 seconds who you are, what you do, and why they should care.

[Paste your completed Master Brand Voice & Business Profile Prompt here] My goal is to create compelling copy for the hero section of my website homepage. Generate 5 options each for a Headline, Sub-headline, and Call-to-Action button. Present the results in a table so I can easily mix and match.

Play 2: The "About Us" Story

Goal: To build trust and connection by sharing the "why" behind your business.

[Paste your completed Master Brand Voice & Business Profile Prompt here] Act as a professional brand storyteller. Write a 3-paragraph "About Us" story using the "Problem, Aha! Moment, Mission" structure. Keep the tone consistent with my brand voice and end with a call to action.

Play 3: Benefit-Driven Product Descriptions

Goal: To sell the outcome, not just the features.

[Paste your completed Master Brand Voice & Business Profile Prompt here] My task is to write a compelling product description for: **Product Name:** [Enter Your Product/Service Name Here] **Key Features:** [List 3-5 factual features.] Act as an expert copywriter. Rewrite these features into a benefit-driven description. Start with a hook, use a bulleted list to translate features into benefits, and end with a call to purchase.

Chapter 3: Email Marketing

Play 1: The Perfect Welcome Email

Goal: To make a great first impression and deliver immediate value.

[Paste your completed Master Brand Voice & Business Profile Prompt here] Act as a friendly email marketing specialist. Write a welcome email for new subscribers that: 1. Welcomes them warmly. 2. Confirms their smart choice. 3. Delivers any promised freebie/discount. 4. Sets expectations for future emails.

Play 2: The 5-Minute Newsletter

Goal: To stay top-of-mind with a consistent, value-packed newsletter.

[Paste your completed Master Brand Voice & Business Profile Prompt here] My newsletter topic is: [Insert your topic here.] Act as a content strategist. Generate a newsletter draft with: 1. 3 catchy subject line options. 2. A short, personal intro. 3. 2-3 paragraphs of core content with actionable tips. 4. A link to a resource. 5. A question to encourage engagement.

Play 3: The "Non-Salesy" Sales Email

Goal: To promote a product by focusing on the customer's problem and your solution.

[Paste your completed Master Brand Voice & Business Profile Prompt here] I need a promotional email for: [Product/Service Name] It solves this problem: [Describe customer's pain point.] It provides this solution: [Describe the positive outcome.] Act as an expert email copywriter. Write an email using the "Problem, Agitate, Solve" (PAS) framework. End with a clear call-to-action.

Chapter 4: Social Media

Play 1: The "One-to-Many" Post Generator

Goal: To create a week's worth of content from a single idea.

[Paste your completed Master Brand Voice & Business Profile Prompt here] My core content is: [Paste your blog post or describe your main idea here.] Act as a social media strategist. Repurpose this content into 5 different posts: 1. Hook & Teaser, 2. Actionable Tip, 3. Myth Buster, 4. Behind-the-Scenes, 5. Direct Question. Provide hashtags for each.

Play 2: The Engaging Caption Writer

Goal: To write captions that stop the scroll and encourage engagement.

[Paste your completed Master Brand Voice & Business Profile Prompt here] I need a caption for a post. **Visual:** [Describe the photo or video.] **Goal:** [What do you want people to do or feel?] Act as a social media copywriter. Write 3 caption options. Each should have a hook, provide value, and end with a clear CTA.

Play 3: The 7-Day Content Planner

Goal: To plan an entire week of social media content in one session.

[Paste your completed Master Brand Voice & Business Profile Prompt here] Act as my social media manager. Generate a 7-day content plan in a table. Use varied daily themes (e.g., Motivation Monday, Tip Tuesday, etc.) and provide a specific post idea and CTA for each day.

Conclusion

You're the Editor-in-Chief

This playbook is your starting line, not your finish line. The prompts are designed to give you a powerful first draft, but the magic happens when you infuse your unique expertise and personality.

You are the strategist. You are the expert. AI is simply the tool that helps you get your voice out into the world, faster.

Your first step is the most important one: go back to Chapter 1 and complete your Master Brand Voice Prompt. It will be the best 15 minutes you spend on your marketing this year.

Now, go get it done.